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PURPOSE & VALUES

We believe that every business should be 'Purpose-led', which is why we offer our core business packages creating, developing and embedding your Purpose and Values. For us, these are more than just words on a page. Your Purpose is a driver for decision making, create a lasting impact beyond profit, and provide meaning for your business both to employees and customers alike. In fact, much of the data shows that customers are more likely to use your business if you have a living purpose statement - something you believe in and stand for. 

 

Your values take that meaning and create a sense of belonging for evertyone. Whether it is through your customer experience or your employee experience, a share value set speaks to how you hire and retain, and how your people develop and perform.

At Emjoy, we have our own methodology to help define your purpose, depending on the size of your business. 

SMALL BUSINESS PACKAGE

For businesses with 20 or less employees

Deliverables

  • Purpose and Brand Experience booklet

  • 2 hours of consultation for presentation and implementation discussions 

What we need

 

  • Meeting with the owner/CEO

  • Meeting with other key staff

 

What you will get

 

  • Purpose and Brand booklet, including:

    • Purpose Statement & descriptor

    • Values - Descriptors and guidelines

    • Tone of voice & business differentials 

    • High level Customer and Brand positioning 

 

How long it takes

 

  • 2 - 4 weeks 

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MEDIUM BUSINESS PACKAGE

For businesses with less than 100 employees

Deliverables

  • High Level Cultural Insights Overview 

  • Purpose and Values Playbook 

What we need

 

  • Meeting with the owner/CEO

  • Meeting with other key staff

 

What you will get

 

  • High level insights pack from feedback

  • Purpose and Values playbook, including a guide designed to educate, embed and bring to life your purpose and value work, including value-based activities for individuals​​

  • High level Purpose & Values roadmap for embedding

 

How long it takes

 

  • 2 - 4 weeks 

Brainstorm
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BIG BUSINESS PACKAGE

 When it comes to big business, we offer our package in a three phased approach;

  • DISCOVERY

  • DESIGN 

  • DELIVERY

Our belief is that Purpose & Values is created from the bottom up, but delivered and embedded from the leaders down. Our three phases provide your business the opportunity to hear all of your people, design something meaningful and lasting, and ensure it is embedded  

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DISCOVERY

Deliverables

  • Insights Pack of Leadership and Employee feedback

  • Purpose and Values Recommendation

  • High level Embedding Activities and Activation Plan 

What we will do

 

  • Immersion into Brand, Induction, current Cultural Frameworks

  • Meet all of the Executive team

  • Workshop with key leaders across the business

  • Company wide culture survey

 

How long it takes

 

  • 6 - 8 weeks 

DESIGN

Deliverables

  • Purpose Playbook - a guide designed to educate, embed and bring to life your purpose and values work, including value-based activities for individuals and teams.

  • Leadership Guide - designed to assist your leaders in understanding their role in embedding the purpose and value work with their team and the wider business.

What we will do

 

  • Creation of Purpose Playbook, which includes:

    • Purpose Overview​

    • Values Overview + Values breakdown

    • Guide to understanding Purpose & Values work

  • Creation of Leadership Guide, which includes: 

    • Guide to bringing P&V to life for your employees​

How long it takes

 

  • 2 - 4 weeks* Dependent on design team

DELIVERY

Deliverables

  •  Launch week for Purpose & Values

  • Detailed roll out plan to embed Purpose & Values

 

  • Train the trainer workshops  

What we will do

 

  • Decide on activation date to launch and support with launch activities 

  • Develop an embedding roadmap for Purpose & Values

  • Train the trainer session on Purpose & Values Playbook, Leadership Guide, and Roll out plan.

 

 

 

 

 

 

How long it takes

 

  • 2 - 4 weeks

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DISCOVERY PHASE

Deliverables

  • Insights Pack of Leadership and Employee feedback

  • Purpose and Values Recommendation

  • High level Embedding Activities and Activation Plan 

What we will do

 

  • Immersion into Brand, Induction, current Cultural Frameworks

  • Meet all of the Executive team

  • Workshop with key leaders across the business

  • Company wide culture survey

 

What we need to do this

 

  • Access to:

    • coordinator to manage meetings and workshops​

    • Executive team for one to one meetings

    • Internal intranet and brand documents

    • Survey tool to conduct survey (we can provide for a fee)

 

How long it takes

 

  • 6 - 8 weeks 

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DESIGN PHASE

Deliverables

  • Purpose Playbook - a guide designed to educate, embed and bring to life your purpose and values work, including value-based activities for individuals and teams.

  • Leadership Guide - designed to assist your leaders in understanding their role in embedding the purpose and value work with their team and the wider business.

What we will do

 

  • Creation of Purpose Playbook, which includes:

    • Purpose Overview​

    • Values Overview + Values breakdown

    • Guide to understanding Purpose & Values work

  • Creation of Leadership Guide, which includes: 

    • Guide to bringing P&V to life for your employees​

What we need to do this

 

  • Approved Recommendations from Discovery Phase

  • Access to Graphic Designer (can be provided by Emjoy at additional cost)

  • Access to Brand, Marketing & Comms team for language and design approval 

How long it takes

 

  • 2 - 4 weeks* Dependent on design team

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DELIVERY PHASE

Deliverables

  •  Launch week for Purpose & Values

  • Detailed roll out plan to embed Purpose & Values

  • Train the trainer workshops  

What we will do

 

  • Decide on activation date to launch and support with launch activities 

  • Develop an embedding roadmap for Purpose & Values

  • Train the trainer session on Purpose & Values Playbook, Leadership Guide, and Roll out plan.

What we need to do this

 

  • Team of people to work with for implementation and activation

How long it takes

 

  • 2 - 4 weeks